Giorgio Armani

Italian President Giorgio Armani is an iconic clothing designer, to expand his empire, including restaurants and hotels. His popularity soared in the 1980s, the United States, his "power suit" frequently appears in the television series Miami Vice.

At an early age, Armani anatomically, "Doll mud Tibet coffee beans inside interest, explained:" The Guardian ". Piacenza University, his fascination with the human form, leading to a two-year medical research. Armania break from school, to complete the military service of its provisions., he soon got his first taste of fashion. "I did my military service, I have 20 days holiday in Milan, he explained:" Time "magazine through a friend, he found in a department store job, "I began to assist the photographer, the design of the windows and activities. '
After completing his military service, Armani decline in the University, went to work, a well-known Milan department store La Rinascente. Subsequently, he joined the the Nino Cerruti staff as a designer. The encouragement of his friend Sergio Galeotti, Armani began doing freelance design work, as well as other companies.

Armani and Galeotti become business partners, and the spa was founded in July 1975 Giorgio Armani. The company's first collection, a line of men's apparel production, the debut year. Armani launched a women's collection, the following year, and got a warm reception. His clothes is the time of the revolution, the introduction of more natural fit, and use a subtle color palette. "My point of view is very clear: I believe in the techniques to get rid of clothing, I believe in a neutral color," he later told WWD.

Although his designs are very popular in Europe, Armani did not stir, until 1980 in the United States. His clothes were worn by actor Richard Gere in the film American Gigolo, which helps to generate a lot of interest in Armani. He also provided a lot of wardrobe hit TV series Miami Vice, "starring Don Johnson. Soon, many Hollywood stars began to wear Armani red carpet.

In the 1980s, wearing ARMANI become a symbol of success for many business people. In particular, they require a "power suit" brand. With the high demand, Armani the Galeotti business growth, Armani stores opened in Milan. Armani, however,Suffered great personal and professional loss in 1985, when he lost his long-term friend and business partner Galeotti AIDS. Although some people think that the companies may suffer Galeotti death, Armani to the world that he, because of his talent as a designer for the implementation.

Armani to expand their business, and opened his first restaurant in 1989. He also bought a the clothes manufacturers Simint spa and other corporate shares. And even legal disputes may slow down the momentum of Armani. Bribery of Italian tax officials in 1989 and 1990, admitted in 1996 that he received only probation.

By the late 1990s, Armani has more than 2000 stores in the world, with annual sales of approximately $ 20 billion. His company continued to add to its products, and expand into the market of household items and book publishing. In 2005, Armani first introduced his first haute couture line. He is offering a high-end enterprise, because he likes the challenge. "Think of how liberation, is a designer to make a skirt, perfect to meet only one client, he said:" in the fashion magazines.

The hotel has become Armani's latest venture. In Dubai in 2010, he opened his first hotel, and another is expected to be in Milan. It seems that Armani has nearly mining can take advantage of the design opportunities this point in his career.

Despite his great success, Armani to remain humble his efforts. "I like the idea of ​​this beautiful Empire, but I still like to own as a stable boy," he told WWD. Several family members work in this vast enterprise. His sister Rosanna Armani, his two nieces, Silvana and Roberta.

Has over three decades of business, Armani has been a few people enjoy longevity experience as a designer. Some people compare his style guru Coco Chanel and Yves Saint Laurent. In his 70s, Armani stood in one of the most outstanding leaders of fashion. He seems "almost wise president, quiet, comfortable in his role now as the defending wrote in the excellence of Milan Fashion," New York Times "reporter.